Therefore, I used a linear equation to developed expected peak positions for every Spotify popularity value 0-100 based on the above trend. The bulk of his career thus far was spent with Sony Music’s RCA Nashville where he enjoyed hugely successful singles like “Barefoot Blue Jean Night”, “The One That Got Away” and “Anywhere With You”. *His debut single “Hurricane” was released in April 2015. As mentioned, this is to measure how quickly songs peak and roughly shows the average spins per week for each song. When using this methodology, Combs completely laps the field. To illustrate this, I charted the percentage of both chart positions and total spins by the gender of each artist (outer ring is based on chart positions, inner ring on number of spins). Let’s be honest, a song taking 58 weeks to reach number one is not due to sweltering fan support, it’s because of the power of that artist’s label to generate spins. Birth Place: Charlotte, North Carolina, USA This is due to the entanglement between Nashville, Music Row and the major country radio stations. While I don’t know specific details behind the criteria used in their single selection process, I have a strong feeling that this song was the most well received on streaming platforms when the album was released. Streaming platforms provide consumers the ability to listen to whatever genre, artist or song they want to without commercial interruption – and at increasingly lower costs. The disparity between the big four and independent labels grows even further when you narrow the dataset to only include top ten charting singles. Since the release of his first single “Hurricane” back in 2017, the everyman of country music has blended contemporary production with great lyricism delivered by a soulful, rich voice. However, these are based on expectations as opposed to pure performance, making it the only reasonable method for comparisons. 1 in Billboard's Country Airplay chart. Regardless of if “One Beer” tops the charts or not, just as the Oakland Athletics haven’t won a World Series employing Moneyball tactics, this song is a big win for the label and a step in the right direction for country radio. This is a testament to how many number ones Combs has had and how quickly they charted. Arguably more than any other genre, country fans turn to traditional radio stations to discover new music, listen to their favorite artists and entertain themselves. Luke Combs Education: A. Of course, this is how radio works where there is a set playlist that occupy the core hours of airtime, however the extent at which this occurs is even greater than I expected. Spouse/Wife: Nicole Hocking (Engaged in 2019) As you can tell, there is not a definitive popularity requirement for an artist’s song to either perform well or poorly on the charts, as there is an infinite amount of reasons for a song to spin well. This was scheduled as a full-on arena tour with sold out stops at the US Cellular Center in Asheville, NC (back to back nights), the Masonic Temple Theatre in Detroit, the Anthem in D.C., and the Armory in Minneapolis. Luke Combs becomes 1st artist to have 5 debut singles hit No. The average results at the label level are shown below. Since 2017, Jake Owen has charted five songs. A website that collects and analyzes music data from around the world. This was done by setting an expected peak chart position for each single, based on a basic Spotify metric, Spotify Artist Popularity. This makes sense as an artist with popularity over 80 (i.e. These four were responsible for the artists that had ~82% of the top charting songs in this period, leaving little room for the smaller labels to gain momentum, much less independent artists without any label representation. It’s similar to the case of the New York Yankees versus the Oakland Athletics. While independent artists and even mainstream acts like Eric Church and Miranda Lambert have proven this is false, the fact remains that radio is still the most efficient way to grow musical careers in country music. This was done using a simple formula: Peak position points are calculated based on a logarithmic function that allocates points at an increasing amount as the single’s peak position increases. This is a product of highly regimented playlists and lack of flexibility for hosts (if any at all). Those that adapt to this trend will rise to the top, and those that don’t will fall behind. While his success was certainly bolstered by the FM dial, he developed a grass-roots fanbase earlier in his career through social media. However, I predict that this will not be the case for long as Big Loud has found tremendous chart success of late using this method. The first measure being total weeks with a song at number one is likely the most impressive. Luke Bryan) is more likely to have a hit song than an up and coming artist with popularity around 50, solely based on his reputation and the support Luke Bryan has from his promotional team. Whiskey Riff is the most entertaining country site…ever. For better or for worse, the genre has been pushed to its musical limits in the last decade to the point where there is now a sound on the country spectrum that can appeal to the majority of music consumers. Instead, they pushed “One Beer” featuring the much lesser known Lauren Alaina and Devin Dawson. When it comes to country radio, there appears to be an extremely large barrier to entry in the form of an artist’s management. If he were with any other label, it’s almost guaranteed this would have been the lead single pushed to country radio, and likely performed pretty well. Furthermore, his single “Even Though I’m Leaving” peaked at number one in just ten weeks, the shortest of any song in this time period. Race/Ethnicity: White I won’t name names, but a song taking over a year to peak is simply ridiculous. The figure above shows artists and the sum of each of their singles’ total plays divided by weeks to peak. To fully demonstrate how far apart Combs set himself from his contemporaries, I looked at two measures which judged each charting single by its peak position and how many weeks it took to get there. Furthermore, while one might think it’s just another drinking song, it’s actually a much more thoughtful reflection on the impact a single beer had on the narrator, involving the life altering consequences of a teenage pregnancy. This is largely due to the fact that radio stations have limited playlists, and powerful labels leverage their scale and influence to ensure their artists’ music is being prioritized. 45% for the top ten songs) occurred every week with only slight deviations. These numbers represent all the data since 2017 and are certainly drastic, however what is even more remarkable is the consistency of these percentages. Luke Combs becomes 1st artist to have 5 debut singles hit No. Sexual Orientation: Straight, Luke Combs Body Statistics: Not surprisingly, the figures for the breakdown of total spins by label are extremely similar and top heavy in nature (see below). However, one label has found success taking the alternative approach and has provided a very interesting case for the future of radio. From this view, it is apparent how the aggregate numbers come out to around 80% of songs being male voices. Weight in Kilogram: 90 kg At this point, there is not much else to say about these numbers. *Visit his official website: www.lukecombs.com Touring is the largest driving force behind revenues in the industry, so Simpson and Childers were on pace to take a giant leap financially in the progression of their careers. By doing so, it becomes possible to measure a song and subsequently an artist’s chart performance compared to their expectations, similar to a handicap in golf. This is best represented by the pie chart on the right, where the top six labels are in green and the remaining independent labels are bundled in blue only making up 13% of the pie. The big four labels (Sony, Universal, Big Machine and Warner) make up ~74% of the charts alone, while expanding that down to the top six accounts for 87% of the total 393 songs. While this is not surprising, the continued consolidation of labels on Music Row have made it nearly impossible for an artist to chart a song with an independent record label. 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This has become so exaggerated, that recently the writers of Kane Brown’s song “Short Skirt Weather” had to be added to the credits for Florida Georgia Line’s “I Love My Country” as the two songs were melodically so similar. The world is changing in more ways than one, and I’m hopeful country music changes for the better along with it. Even with the recent slight improvement, the gap in airplay is overwhelming. The lines separating the colored slices are remarkably close to being straight lines on the macro scale indicating this ratio of spins (i.e. Despite her lack of spins on country radio, Musgraves has won multiple GRAMMYs starting with Best Country Album and Best Country Song in 2014. https://www.wealthypersons.com/luke-combs-net-worth-2020-2021

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