The son of Scandinavian immigrants, Haddon Sundblom is best known for his illustrations of Santa Claus for Coca-Cola advertisements. The monochromatic 1969 Quaker Oats Company logo, modeled after the Sundblom illustration, was created by Saul Bass, a graphic designer known for his motion picture title sequences and corporate logos. Cashmere Bouquet, "This exciting bouquet." Thanks! Sundblom studied at the American Academy of Art. In 1942 Sundblom also created Coke's mascot Sprite Boy, who appeared in print ads during the 1940s and 1950s. So popular were Sundblom's images of Claus (Sundblom's images are used by Coca-Cola to this day) that Sundblom is often credited as having created the modern image Make A Donation [Among his still-living legacy is the Quaker Oats… The full text of the article is here →, https://en.wikipedia.org/wiki/Haddon_Sundblom, Head and Shoulders of Smiling Santa Claus, Sylvania Electric, Calendar Pin-Up, December 1962, Cashmere Bouquet Soap Advertisement Illustration, Defiant Little Girl and Onlookers (illus. In addition to his advertising work, Sundblom painted hundreds of pin-up paintings. In the mid-1930s, he began to paint pin-ups and glamour pieces for calendars. Other ads for Wine Advisory Board, Maxwell House, Palmolive Soap, Colgate Toothpaste, and a long series for Cashmere Bouquet. He used his own image for the famous Santa. Haddon Sundblom created three corporate icons: Aunt Jemima mammy, Quaker Oats Quaker, and the Coca-Cola Santa, ubiquitous for that company for decades (the book to get, Haddon Sundblom's Advertising Paintings for Christmas, 1931-1964). This project is supported in part by an award from the National Endowment for the Arts. Though he is most remembered for these wonderful illustrations, he also created Sprite Boy for the Coca- Cola Company and the famous Quaker Oats Man. It was he who drew Santa Claus in a red suit during the twenties when he painted for The Coca-Cola Company, starting in 1931. About The Project. He illustrated Coke's Santa from 1931 to 1964, though Sundblom's Santa is so entwined with Christmas and Coke, the company continues to use his paintings to promote their product. Sundblom studied at the American Academy of Art. A mentor to Gil Elvgren, Andrew Loomis, and others, Sundblom is credited as one of most influential pin-up artists of the 20th Century. Also created the tag line, "The Pause that Refreshes." - Norman Rockwell, ©Copyright 2020 Norman Rockwell Museum In 2012, the company enlisted the firm of Hornall Anderson to give the 'Quaker man' a slimmer, somewhat younger look. Haddon Sundblom (1899 - 1976) Created three corporate icons: Aunt Jemima mammy, Quaker Oats Quaker, and the Coca-Cola Santa, ubiquitous for that company for decades (the book to get, "Haddon Sundblom's Advertising Paintings for Christmas, 1931-1964). Submit Work Dallas, TX: Beckett Publications, 2000. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world." Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. Sundblom's Claus firmly established the larger-than-life, grandfatherly Claus as a key figure in American Christmas imagery. (1945) Sundblom - 003, Palmolive, "Natural Loveliness." Buchholz, Karleen. In 1957, Sundblom's illustration of the Quaker Oats man helped to popularize the brand. Sundblom's last assignment, in 1972, was a cover painting for Playboy's Christmas issue which included a short bio with his photo. for a Mans Vanity), Better baby your car..., SOHIO Motor Oil advertisement, Coca-Cola Teen-Age Pin-Up Girls calendar 1945. He used his own image for the famous Santa. "The great band of illustrators have shown us to ourselves and I am proud to be among their company." Haddon Hubbard "Sunny" Sundblom (June 22, 1899 – March 10, 1976) was an American artist of Finnish and Swedish descent and best known for the images of Santa Claus he created for The Coca-Cola Company. Created three corporate icons: Aunt Jemima mammy, Quaker Oats Quaker, and the Coca-Cola Santa, ubiquitous for that company for decades (the book to get, "Haddon Sundblom's Advertising Paintings for Christmas, 1931-1964). Haddon Hubbard "Sunny" Sundblom (June 22, 1899 – March 10, 1976) was an American artist of Finnish and Swedish descent and best known for the images of Santa Claus he created for The Coca-Cola Company. Aug 8, 2019 - Haddon Sundblom (1899-1976) The illustrator who created the Coc-Cola Santa Claus, and the Quaker Oats Man, as well as heading up various studios that trained Gil Elvgren, Joyce Ballantyne and others. The Sundblom family fell on hard times losing their matriarch to tuberculosis, so Haddon Dream of Santa: Haddon Sundblom's Advertising Paintings for Christmas, 1931-1964. Sundblom is recognized as a major influence on many well known pin-up artists, such as Harold W. McCauley, Gil Elvgren, Edward Runci, Joyce Ballantyne, Art Frahm, and Harry Ekman. See more ideas about Quaker oats man, Cola, Illustration. ]", This is a part of the Wikipedia article used under the Creative Commons Attribution-Sharealike 3.0 Unported License (CC-BY-SA). His father, Karl Wilhelm Sundblom, came from the farm Norrgårds in the village of Sonnboda in Föglö, Åland Islands, then part of the Russian Grand Duchy of Finland now Finland, and his mother Karin Andersson was from Sweden. So popular were Sundblom's images of Claus (Sundblom's images are used by Coca-Cola to this day) that Sundblom is often credited has having created the modern image of Santa Claus. Join our mailing list to receive updates about this growing project. Born in Michigan to Swedish emigrants, Carl W. Sundblom and Karoline Anderson, Haddon was the youngest of ten children. How can you help? In addition to his advertising work, Sundblom painted hundreds of pin-up paintings. Privacy Policy | Terms and Conditions, https://www.illustrationhistory.org/illustrations/play-refreshed, https://www.illustrationhistory.org/illustrations/shaw-barton-calendar-company-pinup, https://www.illustrationhistory.org/illustrations/coca-cola-santa, Rockwell Center for Americal Visual Studies, Norman Rockwell Museum e-newsletter sign-up, “The Illustrator in America, 1860-2000,” by Walt Reed. [Among his still-living legacy is the Quaker Oats man, posed by his friend and colleague, Harold W. New York: Gramercy Books, 1992. (1944) Sundblom - 002, Wyeth, "What's wrong witht his picture of Nurse Bradley?"
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